It isn’t just a symbol, a logo or a set of corporate colours; but in reality it’s your commitment to customers. It’s the pledge of what they’ll experience with  the products or services, setting you apart from the competition. Think of branding as crafting a unique identity, a standout position in a sea of alternatives. Your brand image is a promise – a promise of consistent quality and uniqueness; and the same Unified Brand Image needs to be transmitted through all the channels of brand communication. Large corporates and even the smallest of companies alike, should do whatever is appropriate to promote the Unified Brand Image.